Meet Michele!

Director of SEO Marketing Strategy

Our SEO master Michele McClurg may have to stay current on the buzziest tech trends, but this self-described “old soul” loves the soothing 70s sound of The Carpenters and wants to meet her idol Dolly Parton before she dies.

A native of Cape May, New Jersey, Michele brings her top-notch digital marketing skills to Threshold Media from an array of telecom and brand-name giants, including Sprint/T-Mobile, Time Warner Cable, Wirefly and NASCAR. That last job had some special perks – as digital product owner of NASCARSuperstore.com, Michele got to go into the pit and hang out with all of the drivers.

As our Director of SEO Marketing Strategy, Michele helps clients get their websites in front of users by improving search engine ranking and overall search marketing. She works to drive more of the right traffic to clients’ sites and develops and implements online marketing strategies for websites, blog sites and landing pages.

“I love the team here,” she says. “We all come together with many unique skills to help our clients by creating a cyclical web experience.”

When she’s not working her magic with web analytics, content strategy planning, link building and keyword strategy, Michele loves exercising and checking out Loudoun County’s local breweries and wineries.